Amazon data,
usable by AI.
Keel is the MCP layer between Seller + Vendor operations and your AI agents. Connect unlimited accounts, then ask Claude for the reports, exports, and forecasts you'd normally pull by hand.
| ASIN | Title | Δ sessions |
|---|---|---|
| B0D4P9… | Hydration Vest · DE | +38.2% |
| B0C8ZT… | Trail Pack 22L · US | −12.4% |
| B0B77Q… | Softshell Jkt · UK | +21.7% |
| B0D11M… | Ultralight Tent · DE | +6.1% |
What dashboards show, agents can now do.
- 01
An agent-native layer, not another dashboard.
Keel exposes Amazon Seller and Vendor data through the Model Context Protocol — structured, permissioned, and built for AI agents to reason over.
- 02
Unlimited accounts. One conversation.
Connect every Seller and Vendor account you operate, across brands and marketplaces. Ask a single question; get an answer that spans all of them.
- 03
Claude becomes your operator.
Plug in Claude — or any MCP-capable agent — and work in plain English. Pull reports, compare markets, run forecasts, and ship exports without touching a dashboard.
A working Amazon analyst, one message away.
Claude talks to your accounts through Keel's MCP server. Ask in plain English — Keel fetches, joins, computes, and returns an answer in the format you actually need.
Three moves from raw Amazon data to a working agent.
- 01Connect
Link every Seller and Vendor account.
OAuth in, pick the marketplaces that matter, scope the data each agent can reach. Takes minutes, not a quarter.
- 02Converse
Point Claude — or any MCP agent — at Keel.
Keel exposes typed tools your agent can call: sales, catalog, ads, brand analytics, finance. No prompt engineering around schemas.
- 03Operate
Ship reports, exports, and decisions.
Ask for what you need in plain English. Get an Excel, a forecast, a reorder brief, or a live dashboard — from one conversation.
Everything an operator does, exposed to the agent.
Keel unifies Seller Central, Vendor Central, SP-API, and the Ads API under a single structured interface. Your agent sees one clean surface — not twelve portals.
Structured access to Amazon data
Sales, catalog, orders, advertising, finance — surfaced as typed MCP tools your agents can call directly, not scraped screens.
Unlimited Seller + Vendor
Plug in every account you operate across brands, markets, and entities. No seat tax, no per-account ceilings.
First-class Brand Analytics
Search terms, market basket, demographics, and repeat-purchase cuts — queryable through chat with joins across accounts.
Forecasts & scenarios
Demand, revenue, and ad-spend forecasts with seasonality and Prime Day built in. Ask for alternatives, not just charts.
Excel, CSV, Sheets, PDF
Any answer can leave as a spreadsheet, a PDF brief, a Notion page, or a shared Google Sheet — formatted, not dumped.
Dashboards on demand
Pin a conversation as a live report or micro-site. Your team opens a link instead of rebuilding the query.
Multi-market complexity, handled
Currencies, VAT, channels, and vendor vs seller semantics are reconciled before the agent sees them.
Permissioned, audited, yours
Fine-grained scopes per account and per agent. Every tool call is logged; data never trains a model.
"The half-day our team used to spend pulling weekly P&Ls is now a single message. Claude reads across every account we manage and comes back with a cleaner report than we were producing by hand."
See Keel run on your accounts.
A 30-minute call. Let's talk about how Keel would work for your Amazon operation.
Or email hello@keel.ai. We reply within a business day.